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2010 ADDY AWARD CELEBRATION

Posted by Anne on January 19, 2010

Black Leather & Chrome. Long hair & Tattoos.

Saturday, February 6, 2010
7pm – 11pm
Memminger Auditorium
56 Beaufain Street

Come bang your head at the 2010 rock ‘n roll ADDY® Celebration. Think  of it as the biggest backstage party of the year. See the work the judges  were most amped about. Rock out to live music. Munch on insanely good  food. Party like a rock star. Yeahhhhhhhh!

$60 – Ad Fed Members
$80 – Non Members

Click here to buy your tickets today.



ADDY® Awards Presented by National CineMedia

ncm

2010 Tom Alexander Silver Medal Nominations Now Open

Posted by jennifer on December 16, 2009

Nominations for the 2010 Tom Alexander Silver Medal Award for the Advertising Federation of Charleston will be accepted until January 13, 2010. Please e-mail your letters of nomination [the more details, the better] or direct any inquiries, to Jennifer Dease, at jdease@kiawahisland.com.

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs, of which the Advertising Federation of Charleston is a member, bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Silver Medal Award Criteria
An award jury of former Advertising Federation of Charleston Past Presidents selects the recipient of the Silver Medal Award. Judges use the following criteria when making their selections:

Contribution to His/Her Company – The recipient must have achieved success in one of
the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have
worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

DEADLINE FOR ENTRIES: January 13, 2010.
Please e-mail your letters of nomination [the more details, the better] or direct any inquiries, to Jennifer Dease, at jdease@kiawahisland.com.

Past Silver Medal Winners:1976 – Robert E. Bradham
1977 – John M. Rivers, Sr.
1978 – M. Bishop Alexander
1980 – Carl W. Pollack
1981 – Hudson Edwards
1982 – Virgil V. “Buddy” Evans
1983 – William Jack Hamilton
1985 – Thomas W. Alexander
1986 – Col. D.D. Nicholson
1987 – J. Douglas Donahue
1988 – Vito Scarafile
1989 – Anita Rosenberg
1990 – Stephen Brock
1991 – Jerry Smoak
1992 – Ernie Adams
1993 – Ron Clifton
1994 – Peter Wertimer
1995 – William Saunders
1996 – Jerry Stafford
1997 – Lee Shapleigh
1998 – Doug McFarland
1999 – Evans Townsend
2000 – Otis Pickett
2001 – Barbara Millen
2002 – Sara Dwyer
2003 – Gil Shuler
2005 – Norman LoRusso
2006 – Tina Garrett
2007 – Mike Veeck
2008 – Karen Bacot
2009 – Deanna Rask

2010 ADDY Awards – Save the Date

Posted by Tom on November 23, 2009

save_the_date

The date has been set for the 2010 ADDY Awards… Saturday, February 6th, 2010. Call for entries is Wednesday, January 13th.

Click here for sponsorship information.

AdFed U – 12/4/09

Posted by Tom on November 13, 2009

AdFed U Presents: Getting Attention for your Website

So your business has a great website. Now what? Just having a presence on the Web isn’t enough. You need to drive traffic to your website using online advertising, social media, and search engine optimization. Our expert panel of Web and advertising professionals will guide you through the steps you need to know to getting your website in front of your target audiences, and suggest the right mix of techniques you can use to get the attention your great website deserves!

Friday, December 4, 2009
11:45 a.m. – 1:00 p.m.
College of Charleston
Tate Center for Entrepreneurship, Room 202
5 Liberty St., Charleston, S.C. 29401
$25 includes buffet lunch

Please register online by December 1
Cash or check only will be accepted for payment at the door.

Download a PDF Parking Map.

About Our Panelists:

Lyn Mettler (Social Media)
Lyn Mettler is founder and co-owner of Step Ahead, Inc., where she serves as vice president of public relations and social media. The company combines the power of traditional public relations with innovative social media campaigns to maximize visibility for clients both online and off. Mettler, who has been quoted in the Wall Street Journal, Entrepreneur magazine and on MSNBC.com regarding social media, has worked in public relations and journalism for the past 11 years with an interest in using the Web as a marketing and PR tool. Mettler is a self-described social media geek who regularly speaks on the topic across South Carolina. She is a featured blogger on TwitterMoms.com and was named to the Charleston Regional Business Journal’s 40 Under 40 list in 2009. When she’s not on Twitter, Facebook or blogging, she’s raising her two young sons who make sure she has plenty of time away from the computer. She lives with her husband and family in Mt. Pleasant.

Caroline Nuttall (Online Advertising)
Caroline Nuttall is the founder and publisher of CHARLIE Magazine, Charleston’s premier online magazine celebrating progressive culture in the city. Her background is in marketing and PR and she has served as the media relations manager at leading Charleston agency Rawle Murdy for the past four years. Prior to moving to Charleston, Nuttall was an entertainment publicist for both leading talent agency Baker Winokur Ryder and Paramount Pictures. Subscribe to CHARLIE at www.readcharlie.com/subscribe and follow Nuttall at www.twitter.com/readCHARLIE.

Jared Smith (Search Engine Optimization)
Jared Smith is a Web designer and developer based in Charleston, S.C. He works for ReadWriteWeb (www.readwriteweb.com), one of the top Web tech blogs in the world and one of two tech blogs syndicated by The New York Times. Prior to joining ReadWriteWeb, Jared worked as a webmaster at the College of Charleston, where he was an integral member of the team that launched a major revamp of the College of Charleston website. Jared also serves on the steering committee of the Charleston chapter of Social Media Club, a national organization promoting good practice and ethics in social media, and stays involved with various efforts to strengthen the Charleston-area technology community.

Adfed U
Presented as a public service by the Advertising Federation of Charleston, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best practices for working with advertising agencies, and information about trends, issues and new technologies.

AdFed Gets Social

Posted by Tom on November 9, 2009

AdFed Presents: “The Democratization of Everything” with Social Media Expert Jason Keath

Thursday, November 19th, 5:30 – 7:30

Come hear Jason Keath talk about the impact Social Media has had on the ad industry and how it’s leveled the playing field for so many brands and industries.

Jason is Founder/President of Social Media Club – Charlotte and founder of Social Fresh, a Social Media Conference series.

Jason speaks and consults on Social Media around the U.S. He most recently helped Bank of American and Lending Tree with their Social Media efforts.

First program a success!

Posted by jennifer on September 22, 2009

If you weren’t at the American last Thursday night, you missed a treat.  Not only would you have gotten to shake the hands of our ‘09 – ‘10 board (except for our web god, but his stand-in would have been delighted to meet you), you would have been educated, inspired, and largely entertained by Tim and Ethan from Mad Monkey in Columbia, SC.  Check out their website at gomadmonkey.com for a taste of what you missed – it will be well worth your time. In addition to clips of great work, you’ll see animated monkeys and read the tale of Captain Hineypants and the Attack of the Talking Tiolets.  Awe-some.

In more local news, the first AdfedU luncheon is scheduled for early October – pencil it in!

AND, Round Two of our Improved and Even More Exciting Logo Competition will begin soon; keep your eyes peeled for details.

Mad Monkey Tonight / Logo Competition Update

Posted by jennifer on September 17, 2009

Update on the Logo Competition

Ten brave souls submitted entries for our new look as AAF-Charleston. From safe and solid to whimsical and aquatic, these entries covered the spectrum.  Check them out at adfedcharleston.com if you haven’t already and share your thoughts with us.

We’ve discussed and debated for the last several days, and while we have our favorites, we have not reached a consensus on which one suits us best.

Hmmmmmmm.

This indicates that perhaps we need to offer some specific details on who we are, what we do, and what our new logo should accomplish.  Yes, this would have been helpful information when we started this — live and learn!

In that vein, we will not be revealing a winner at our meeting tonight.  However, we will be putting together a brief detailing all of the above, sharing it with you, and opening up a second round of competition. Watch your Inbox and our website for details in the next few weeks.

Special thanks to everyone who submitted an entry in round 1 — we hope you’ll stay with us and submit in round 2.

MAD MONKEY TONIGHT

At the American Theater.

Thursday, September 17, 5:30 – 7:30

$15 Admission non-members / Free for Ad Fed Members
RSVP to Tom Jeffrey, tom@hookusa.com

The More for Less War: Adjusting to the new economic landscape where their clients want more for less.

Mad Monkey is a production boutique that specializes in telling visual stories – many of which are very, very funny. If our client’s message is destined for the screen we can create and produce it. This means everything from broadcast commercials, movie trailers, and corporate brand movies to animation, motion graphics and interactive design and content. Based in Columbia, SC, Mad Monkey believes that every client has a story worth telling. Our passion is making these stories relevant to our client’s prospects.

You can get a sneak peek at Mad Monkey’s work right here: http://www.gomadmonkey.com

Logo Contest Entries

Posted by jennifer on September 14, 2009

10 brave souls accepted our logo challenge and came back with some interesting designs. Which one fits us best?

"If It Ain't Broke," submitted by Anne Herford

"If It Ain't Broke," submitted by Anne Herford

"Flourishing With Ideas," submitted by Lorna Whetsell

"Flourishing With Ideas," submitted by Lorna Whetsell

submitted by Cynthia McNaughton

submitted by Cynthia McNaughton

submitted by Andrew Barton

submitted by Andrew Barton

submitted by Bluekey Design, option 1

submitted by Bluekey Design, option 1

submitted by Bluekey Design, option 2

submitted by Bluekey Design, option 2

submitted by Chuck Bates

submitted by Chuck Bates

submitted by Helen Rice / Fuzzco

submitted by Helen Rice / Fuzzco

submitted by Josh Nissenboim / Fuzzco

submitted by Josh Nissenboim / Fuzzco

submitted by Josh Nissenboim / Fuzzco

submitted by Josh Nissenboim / Fuzzco

submitted by Mason Greenewald / Fuzzco

submitted by Mason Greenewald / Fuzzco

Logo contest deadline extended

Posted by jennifer on September 8, 2009

Due to multiple requests received today, we are extending the deadline for our logo contest to Monday, September 14 at 10:00 AM.  Procrastinators, get thee in gear!

To those of you who got your entry in on time, many thanks. Please feel free to use these extra days to your advantage and update your submission if you so desire. Just be sure to note that your new file is an updated version when you send it in.

And just to review, here’s the fine print:

  • logo must include the words AAF – Charleston
  • look can be entirely new, or include the current Adfed colors or icon (the head with flowers of genius sprouting from it).
  • submit a pdf of your final design to info@adfedcharleston.com by the above deadline.

Good luck!

Adfed’s Back!

Posted by admin on August 11, 2009

We’re so in love with the new Taco Boy downtown, that we decided to host our First Annual Membership Drive there on Tuesday, August 25. Come hang out with us from 5:30 to 7:30 that night for some cocktails and stellar company: if you pay your member dues that night, you’ll get a handy wrist band and can enjoy some libations on us, and if you aren’t sure you’re ready to make the leap to official member, you can give us $15 and in return, we’ll give you a wrist band to drink on our tab AND talk your ear off about how great we are (you’ll want to join before you leave). See our updated member packages.

There’s More!

We’ve decided to throw a bone to our friends at the national level and rename ourselves AAF-Charleston in accordance with their numerous, very polite requests. Since we’re getting this nifty new name, we’d like to give you a shot at updating our look as well. As such, we are hosting a logo contest beginning now and running thru September 8. No, it’s not much time, and offering your creative genius to us for free may not be your cup of tea. However, if you’re in a slow phase at work, or stuck in a quagmire of non-brilliance with whatever you’re working on now, this could be just what you need to fill the empty hours and get the creative juices flowing.

Here’s the fine print, if you’re so inclined to give some thought to our look:

  • logo must include the words AAF – Charleston
  • look can be entirely new, or include the current Adfed colors or icon (the fabulous head with flowers of genius sprouting from it).
  • submit a pdf of your final design to info@adfedcharleston.com by 12 pm on Tuesday, September 8. We’ll post all on entries on the web and have a week of unbridled critique, competition and discussion.
  • the winning design and designer will be revealed and generally treated like a rock star at our first evening program on Thursday, September 18.

And That’s It for Now!

We have some new and exciting plans to tell you about, but we’ll get to that soon. In the mean time, come join us for our member drive at Taco Boy on the 25th, apply your brain to designing a logo for us, and plan to join us over the next year for one of the best Adfed seasons yet.”