Saturday, February 6, 2010
7pm – 11pm
Memminger Auditorium
56 Beaufain Street

Come bang your head at the 2010 rock ‘n roll ADDY® Celebration. Think  of it as the biggest backstage party of the year. See the work the judges  were most amped about. Rock out to live music. Munch on insanely good  food. Party like a rock star. Yeahhhhhhhh!

$60 – Ad Fed Members
$80 – Non Members

Click here to buy your tickets today.

ADDY® Awards Presented by National CineMedia

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs, of which the Advertising Federation of Charleston is a member, bestow this honor upon outstanding members of the local advertising community.

For many local clubs, awarding the AAF Silver Medal enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.

Silver Medal Award Criteria
An award jury of former Advertising Federation of Charleston Past Presidents selects the recipient of the Silver Medal Award. Judges use the following criteria when making their selections:

Contribution to His/Her Company – The recipient must have achieved success in one of
the following areas of work: advertising agency, advertiser, media or advertising service

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have
worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

DEADLINE FOR ENTRIES: January 13, 2010. Please e-mail your letters of nomination [the more details, the better] or direct any inquiries, to Jennifer Dease, at jdease@kiawahisland.com.

Past Silver Medal Winners:1976 – Robert E. Bradham
1977 – John M. Rivers, Sr.
1978 – M. Bishop Alexander
1980 – Carl W. Pollack
1981 – Hudson Edwards
1982 – Virgil V. “Buddy” Evans
1983 – William Jack Hamilton
1985 – Thomas W. Alexander
1986 – Col. D.D. Nicholson
1987 – J. Douglas Donahue
1988 – Vito Scarafile
1989 – Anita Rosenberg
1990 – Stephen Brock
1991 – Jerry Smoak
1992 – Ernie Adams
1993 – Ron Clifton
1994 – Peter Wertimer
1995 – William Saunders
1996 – Jerry Stafford
1997 – Lee Shapleigh
1998 – Doug McFarland
1999 – Evans Townsend
2000 – Otis Pickett
2001 – Barbara Millen
2002 – Sara Dwyer
2003 – Gil Shuler
2005 – Norman LoRusso
2006 – Tina Garrett
2007 – Mike Veeck
2008 – Karen Bacot
2009 – Deanna Rask

The date has been set for the 2010 ADDY Awards… Saturday, February 6th, 2010. Call for entries is Wednesday, January 13th.

Click here for sponsorship information.

So your business has a great website. Now what? Just having a presence on the Web isn’t enough. You need to drive traffic to your website using online advertising, social media, and search engine optimization. Our expert panel of Web and advertising professionals will guide you through the steps you need to know to getting your website in front of your target audiences, and suggest the right mix of techniques you can use to get the attention your great website deserves!

Friday, December 4, 2009
11:45 a.m. – 1:00 p.m.
College of Charleston
Tate Center for Entrepreneurship, Room 202
5 Liberty St., Charleston, S.C. 29401
$25 includes buffet lunch

Please register online by December 1
Cash or check only will be accepted for payment at the door.

Download a PDF Parking Map.

About Our Panelists:

Lyn Mettler (Social Media)
Lyn Mettler is founder and co-owner of Step Ahead, Inc., where she serves as vice president of public relations and social media. The company combines the power of traditional public relations with innovative social media campaigns to maximize visibility for clients both online and off. Mettler, who has been quoted in the Wall Street Journal, Entrepreneur magazine and on MSNBC.com regarding social media, has worked in public relations and journalism for the past 11 years with an interest in using the Web as a marketing and PR tool. Mettler is a self-described social media geek who regularly speaks on the topic across South Carolina. She is a featured blogger on TwitterMoms.com and was named to the Charleston Regional Business Journal’s 40 Under 40 list in 2009. When she’s not on Twitter, Facebook or blogging, she’s raising her two young sons who make sure she has plenty of time away from the computer. She lives with her husband and family in Mt. Pleasant.

Caroline Nuttall (Online Advertising)
Caroline Nuttall is the founder and publisher of CHARLIE Magazine, Charleston’s premier online magazine celebrating progressive culture in the city. Her background is in marketing and PR and she has served as the media relations manager at leading Charleston agency Rawle Murdy for the past four years. Prior to moving to Charleston, Nuttall was an entertainment publicist for both leading talent agency Baker Winokur Ryder and Paramount Pictures. Subscribe to CHARLIE at www.readcharlie.com/subscribe and follow Nuttall at www.twitter.com/readCHARLIE.

Jared Smith (Search Engine Optimization)
Jared Smith is a Web designer and developer based in Charleston, S.C. He works for ReadWriteWeb (www.readwriteweb.com), one of the top Web tech blogs in the world and one of two tech blogs syndicated by The New York Times. Prior to joining ReadWriteWeb, Jared worked as a webmaster at the College of Charleston, where he was an integral member of the team that launched a major revamp of the College of Charleston website. Jared also serves on the steering committee of the Charleston chapter of Social Media Club, a national organization promoting good practice and ethics in social media, and stays involved with various efforts to strengthen the Charleston-area technology community.

Adfed U
Presented as a public service by the Advertising Federation of Charleston, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best practices for working with advertising agencies, and information about trends, issues and new technologies.

Thursday, November 19th, 5:30 – 7:30

Come hear Jason Keath talk about the impact Social Media has had on the ad industry and how it’s leveled the playing field for so many brands and industries.

Jason is Founder/President of Social Media Club – Charlotte and founder of Social Fresh, a Social Media Conference series.

Jason speaks and consults on Social Media around the U.S. He most recently helped Bank of American and Lending Tree with their Social Media efforts.

In more local news, the first AdfedU luncheon is scheduled for early October – pencil it in!

AND, Round Two of our Improved and Even More Exciting Logo Competition will begin soon; keep your eyes peeled for details.

Ten brave souls submitted entries for our new look as AAF-Charleston. From safe and solid to whimsical and aquatic, these entries covered the spectrum.  Check them out at adfedcharleston.com if you haven’t already and share your thoughts with us.

We’ve discussed and debated for the last several days, and while we have our favorites, we have not reached a consensus on which one suits us best.

Hmmmmmmm.

This indicates that perhaps we need to offer some specific details on who we are, what we do, and what our new logo should accomplish.  Yes, this would have been helpful information when we started this — live and learn!

In that vein, we will not be revealing a winner at our meeting tonight.  However, we will be putting together a brief detailing all of the above, sharing it with you, and opening up a second round of competition. Watch your Inbox and our website for details in the next few weeks.

Special thanks to everyone who submitted an entry in round 1 — we hope you’ll stay with us and submit in round 2.

MAD MONKEY TONIGHT

At the American Theater.

Thursday, September 17, 5:30 – 7:30

$15 Admission non-members / Free for Ad Fed Members
RSVP to Tom Jeffrey, tom@hookusa.com

The More for Less War: Adjusting to the new economic landscape where their clients want more for less.

Mad Monkey is a production boutique that specializes in telling visual stories – many of which are very, very funny. If our client’s message is destined for the screen we can create and produce it. This means everything from broadcast commercials, movie trailers, and corporate brand movies to animation, motion graphics and interactive design and content. Based in Columbia, SC, Mad Monkey believes that every client has a story worth telling. Our passion is making these stories relevant to our client’s prospects.

You can get a sneak peek at Mad Monkey’s work right here: http://www.gomadmonkey.com

To those of you who got your entry in on time, many thanks. Please feel free to use these extra days to your advantage and update your submission if you so desire. Just be sure to note that your new file is an updated version when you send it in.

And just to review, here’s the fine print:

• logo must include the words AAF – Charleston
• look can be entirely new, or include the current Adfed colors or icon (the head with flowers of genius sprouting from it).
• submit a pdf of your final design to info@adfedcharleston.com by the above deadline.

Good luck!