News
AdFed U Presents: Getting Attention for your Website
So your business has a great website. Now what? Just having a presence on the Web isn’t enough. You need to drive traffic to your website using online advertising, social media, and search engine optimization. Our expert panel of Web and advertising professionals will guide you through the steps you need to know to getting your website in front of your target audiences, and suggest the right mix of techniques you can use to get the attention your great website deserves!
Friday, December 4, 2009
11:45 a.m. – 1:00 p.m.
College of Charleston
Tate Center for Entrepreneurship, Room 202
5 Liberty St., Charleston, S.C. 29401
$25 includes buffet lunch
Please register online by December 1
Cash or check only will be accepted for payment at the door.
Download a PDF Parking Map.
About Our Panelists:
Lyn Mettler (Social Media)
Lyn Mettler is founder and co-owner of Step Ahead, Inc., where she serves as vice president of public relations and social media. The company combines the power of traditional public relations with innovative social media campaigns to maximize visibility for clients both online and off. Mettler, who has been quoted in the Wall Street Journal, Entrepreneur magazine and on MSNBC.com regarding social media, has worked in public relations and journalism for the past 11 years with an interest in using the Web as a marketing and PR tool. Mettler is a self-described social media geek who regularly speaks on the topic across South Carolina. She is a featured blogger on TwitterMoms.com and was named to the Charleston Regional Business Journal’s 40 Under 40 list in 2009. When she’s not on Twitter, Facebook or blogging, she’s raising her two young sons who make sure she has plenty of time away from the computer. She lives with her husband and family in Mt. Pleasant.
Caroline Nuttall (Online Advertising)
Caroline Nuttall is the founder and publisher of CHARLIE Magazine, Charleston’s premier online magazine celebrating progressive culture in the city. Her background is in marketing and PR and she has served as the media relations manager at leading Charleston agency Rawle Murdy for the past four years. Prior to moving to Charleston, Nuttall was an entertainment publicist for both leading talent agency Baker Winokur Ryder and Paramount Pictures. Subscribe to CHARLIE at www.readcharlie.com/subscribe and follow Nuttall at www.twitter.com/readCHARLIE.
Jared Smith (Search Engine Optimization)
Jared Smith is a Web designer and developer based in Charleston, S.C. He works for ReadWriteWeb (www.readwriteweb.com), one of the top Web tech blogs in the world and one of two tech blogs syndicated by The New York Times. Prior to joining ReadWriteWeb, Jared worked as a webmaster at the College of Charleston, where he was an integral member of the team that launched a major revamp of the College of Charleston website. Jared also serves on the steering committee of the Charleston chapter of Social Media Club, a national organization promoting good practice and ethics in social media, and stays involved with various efforts to strengthen the Charleston-area technology community.
Adfed U
Presented as a public service by the Advertising Federation of Charleston, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best practices for working with advertising agencies, and information about trends, issues and new technologies.
AdFed Presents: “The Democratization of Everything” with Social Media Expert Jason Keath
Thursday, November 19th, 5:30 – 7:30
Come hear Jason Keath talk about the impact Social Media has had on the ad industry and how it’s leveled the playing field for so many brands and industries.
Jason is Founder/President of Social Media Club – Charlotte and founder of Social Fresh, a Social Media Conference series.
Jason speaks and consults on Social Media around the U.S. He most recently helped Bank of American and Lending Tree with their Social Media efforts.
If you weren’t at the American last Thursday night, you missed a treat. Not only would you have gotten to shake the hands of our ‘09 – ‘10 board (except for our web god, but his stand-in would have been delighted to meet you), you would have been educated, inspired, and largely entertained by Tim and Ethan from Mad Monkey in Columbia, SC. Check out their website at gomadmonkey.com for a taste of what you missed – it will be well worth your time. In addition to clips of great work, you’ll see animated monkeys and read the tale of Captain Hineypants and the Attack of the Talking Tiolets. Awe-some.
In more local news, the first AdfedU luncheon is scheduled for early October – pencil it in!
AND, Round Two of our Improved and Even More Exciting Logo Competition will begin soon; keep your eyes peeled for details.
Update on the Logo Competition
Ten brave souls submitted entries for our new look as AAF-Charleston. From safe and solid to whimsical and aquatic, these entries covered the spectrum. Check them out at adfedcharleston.com if you haven’t already and share your thoughts with us.
We’ve discussed and debated for the last several days, and while we have our favorites, we have not reached a consensus on which one suits us best.
Hmmmmmmm.
This indicates that perhaps we need to offer some specific details on who we are, what we do, and what our new logo should accomplish. Yes, this would have been helpful information when we started this — live and learn!
In that vein, we will not be revealing a winner at our meeting tonight. However, we will be putting together a brief detailing all of the above, sharing it with you, and opening up a second round of competition. Watch your Inbox and our website for details in the next few weeks.
Special thanks to everyone who submitted an entry in round 1 — we hope you’ll stay with us and submit in round 2.
MAD MONKEY TONIGHT
At the American Theater.
Thursday, September 17, 5:30 – 7:30
$15 Admission non-members / Free for Ad Fed Members
RSVP to Tom Jeffrey, tom@hookusa.com
The More for Less War: Adjusting to the new economic landscape where their clients want more for less.
Mad Monkey is a production boutique that specializes in telling visual stories – many of which are very, very funny. If our client’s message is destined for the screen we can create and produce it. This means everything from broadcast commercials, movie trailers, and corporate brand movies to animation, motion graphics and interactive design and content. Based in Columbia, SC, Mad Monkey believes that every client has a story worth telling. Our passion is making these stories relevant to our client’s prospects.
You can get a sneak peek at Mad Monkey’s work right here: http://www.gomadmonkey.com
10 brave souls accepted our logo challenge and came back with some interesting designs. Which one fits us best?
Submitted by Anne Herford
"Flourishing With Ideas," submitted by Lorna Whetsell
submitted by Cynthia McNaughton
submitted by Andrew Barton
submitted by Bluekey Design, option 1
submitted by Bluekey Design, option 2
submitted by Chuck Bates
submitted by Helen Rice / Fuzzco
submitted by Josh Nissenboim / Fuzzco
submitted by Josh Nissenboim / Fuzzco
submitted by Mason Greenewald / Fuzzco
Due to multiple requests received today, we are extending the deadline for our logo contest to Monday, September 14 at 10:00 AM. Procrastinators, get thee in gear!
To those of you who got your entry in on time, many thanks. Please feel free to use these extra days to your advantage and update your submission if you so desire. Just be sure to note that your new file is an updated version when you send it in.
And just to review, here’s the fine print:
- logo must include the words AAF – Charleston
- look can be entirely new, or include the current Adfed colors or icon (the head with flowers of genius sprouting from it).
- submit a pdf of your final design to info@adfedcharleston.com by the above deadline.
Good luck!
We’re so in love with the new Taco Boy downtown, that we decided to host our First Annual Membership Drive there on Tuesday, August 25. Come hang out with us from 5:30 to 7:30 that night for some cocktails and stellar company: if you pay your member dues that night, you’ll get a handy wrist band and can enjoy some libations on us, and if you aren’t sure you’re ready to make the leap to official member, you can give us $15 and in return, we’ll give you a wrist band to drink on our tab AND talk your ear off about how great we are (you’ll want to join before you leave). See our updated member packages.
There’s More!
We’ve decided to throw a bone to our friends at the national level and rename ourselves AAF-Charleston in accordance with their numerous, very polite requests. Since we’re getting this nifty new name, we’d like to give you a shot at updating our look as well. As such, we are hosting a logo contest beginning now and running thru September 8. No, it’s not much time, and offering your creative genius to us for free may not be your cup of tea. However, if you’re in a slow phase at work, or stuck in a quagmire of non-brilliance with whatever you’re working on now, this could be just what you need to fill the empty hours and get the creative juices flowing.
Here’s the fine print, if you’re so inclined to give some thought to our look:
- logo must include the words AAF – Charleston
- look can be entirely new, or include the current Adfed colors or icon (the fabulous head with flowers of genius sprouting from it).
- submit a pdf of your final design to info@adfedcharleston.com by 12 pm on Tuesday, September 8. We’ll post all on entries on the web and have a week of unbridled critique, competition and discussion.
- the winning design and designer will be revealed and generally treated like a rock star at our first evening program on Thursday, September 18.
And That’s It for Now!
We have some new and exciting plans to tell you about, but we’ll get to that soon. In the mean time, come join us for our member drive at Taco Boy on the 25th, apply your brain to designing a logo for us, and plan to join us over the next year for one of the best Adfed seasons yet.”
How Your Brand Can Shape Your Future
Your brand – that is, your product, your business, or your organization – is a living entity. Everything that has to do with your success starts with your brand and how you manage it. Join AdFed U and Ian Latham, a leading brand consultant based in Atlanta, to learn how brands really are defined, how you shape and evolve your brand, and how you can translate brand strategy into successful marketing, advertising and public relations initiatives, as well as customer relationships.
Thursday, June 18, 2009
11:30 a.m. – 1:30 p.m.
Hospitality Suite, Carolina First Arena
College of Charleston
$25 includes buffet lunch.
More info here.
Bring your Big Lebowski attitude, your Fred Flintstone approach, your Kingpin cockiness and let loose with your AdFed cronies for a night of unbridled bowling.
Stunning trophies will be awarded to winning teams.
Tuesday, June 11, 2009
7-9 pm
West Ashley Lanes 1568 Sam Rittenberg Blvd – (843) 571-3230
$10 per person at the door for 2 games/shoes/2 slices of pizza/coke
Buy all the beer and cheap wine you like (on your own tab).
Email us – info@adfedcharleston.com to reserve your slot in the gutter. When you RSVP, tell us how many people are on your team, and the team name if you have one.
Big Ideas for Your Shrinking Ad Budget
Has your advertising budget been affected by these challenging economic times? Are you wondering how to keep your advertising plan alive?
Learn about keeping your business visible to your customers at this seminar, which will provide you with tips and information on managing your advertising budget — even if that budget is shrinking!
Wednesday, April 8, 2009
11:30 a.m. – 1:30 p.m.
College of Charleston’s Tate Center for Entrepreneurship
5 Liberty Street, Charleston, SC 29401
$25 includes buffet lunch.
More info here.
